The Old Spice Guy is a social media rockstar. As part of a brilliant viral marketing campaign, The Old Spice Guy has been creating and sending out videos via Twitter to bloggers who have written about him, YouTube commenters, and various people who have tweeted at him.

Old Spice Guy is social media rockstar – click through for a short article on what @OldSpice is doing with the viral nature of Twitter. “Brilliant” is indeed the best word for describing that they’re doing with the branded trending topics on Twitter. Or as my wife commented last night, “You know your husband is a geek when twitter & youtube impress him this much. Cough-geek-cough.”