This creates a tension for companies; the need to embrace personality and conversation into their online communications versus controlling and stifling individual voices (mistake). The reality is that leaning more towards enabling freedom of expression is always the right path, but at the same time protecting the company with savvy communications guidelines and human resource approaches are also in order.

The Organizational Dangers of Personal Brands | Geoff Livingston’s Blog – another addition to the list of posts concerned with developing social media guidelines that (1) benefit the company and (2) give team members a measure of freedom – in that order.