The social web has brought to us some of the most powerful communications tools known any time in history. The potential for the Average Joe to capture the attention of an audience is better and worse than ever before. How can something be better and worse at the same time? It’s simple really; The tools we have today allow us to reach massive audiences, while at the same time fracture the attention spans of the potential consumers of that content.

How To Create Content that Matters using the Three ‘E’s – Blog | New Marketing Labs – really good applicable post on bringing the 3 E’s to bear – entertain, educate, engage – in your online social networking presence.