After testing out this messy online campaign, I headed to the sink to brush my pearly whites for a night out, and I had a thought. Social media has become a lot like toothpaste.

Five reasons social media is like toothpaste – The Globe and Mail – with a title like this, it’s hard to pass up the article. Amber MacArthur’s five points are spot on, too – and when you’re done, please spit in the sink. I’ll add emphasis to “3. It should be a part of your daily routine”, recognizing that if you don’t put the effort and consistency into it, you might as well get dentures.