But when you start getting active on social media sites only when there’s something you really care about, you come from a position that is way behind where you could have been had you already been active on the major sites.

The Importance of Embracing Social Media Sooner Rather Than Later | Social Media Today – I think one of the hardest things for people to see and grasp is the need to go ahead and get involved BEFORE you NEED it. Being on social media platforms, engaging now with friends and colleagues over hobbies and interests will build up social equity when it’s needed. There’s no substitute for taking part now, for building a reputation that’s filled out before there’s a real need for something influential.