And when it comes to persuasion, people respond to a person’s perceived character way more than logic. Strong character can even defeat an eloquent emotional appeal in many persuasion duels.

The Force that Powers Persuasive Content (And 3 Ways to Intensify It) | Copyblogger – With a skillful twist on The Force, here’s a motivational post on using what you’ve got with tact, openness and your mad skillz.

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