Dealing with detractors is perhaps one of the biggest pain points for companies just starting and even well entrenched in social media marketing. “What if someone says something bad about our company?” is often asked by brand managers, executives and more when opening their websites or even Facebook pages to conversations and interactions with consumers.

Six Steps For Dealing With Detractors – Another well stated article on the need to be intelligent and engaging in social media, for better or for worse. (ht: @mandiengram)