And in an “industry” (Social Media) drowning in incompetence, the danger isn’t that someone should speak with conviction about what they are competent in. Incompetence posing as competence is the danger, not confidence and conviction… Knowing exactly what you’re talking about isn’t dangerous. It just means that when you bother to open your mouth, you aren’t just making monkey noises for the sake of getting attention. You speak with purpose about something you know about.

Rule #3: Know your sh*t. « The BrandBuilder Blog – Dang it, another one from TheBrandbuilder that I want to stick in front of “these friends need to READ THIS”, and I end up having to kick myself in the backside because I’m the one who needs the clarification even more. Dagnabit.