As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices.

Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting – Convince & Convert – The rub with social media is that it takes time and planning and work to engage the world and build some equity. This article pulls some of that out in a thought-provoking way, calling to action and to consideration anyone looking to do it right offensively and potentially defensively as time goes by.