Being accessible in real-time all the time can bolster our business and personal brands. That is the upside. The downside is the manner in which social etiquette is being increasingly bastardized in the Web 2.0 sphere because of a misplaced sense of entitlement and set of expectations our readers, followers, and Interweb friends have from absorbing the onslaught of our digital footprints.

How to Prevent Social Media Entitlement Syndrome | lalawag – Interesting post on “SMES”, how interacting with others online and offline needs have more common relationship sense added to the mix. The subpiece on “Relationships are more than 140 characters” is worth the price of admission. Which is free, by the way. Just passing it along, folks – keep moving, nothing to see here….