Hours after eating a taco salad at the Harvard Square location of the Qdoba Mexican Grill restaurant chain, I inputted a random 16-digit code from my lunch receipt onto the form at Qdobasurvey.com, answering the company’s dual call to action of completing a “guest satisfaction survey” and entering myself into a drawing to win $10,000.

Social Media Case Study: Qdoba — AriWriter – Totally love the examples of interaction and transparency by Qdoba/Doug Thielen online. Well played, folks.