However, given the right tools to filter conversations, such as hashtag trackers or column interfaces, they can soon figure out who’s talking, what is relevant, and get feedback on how their communication affects others.

Why Feedback and Filters are Necessary in Social Media – Many folks I talk to “just aren’t into Facebook or Twitter” because of the noise, the lack of focus, or it’s just too much. Here’s a solid post on the need for filtering and feedback that can bring some of that overwhelming-ness under control.