It might go against conventional wisdom, but a new report from the Pew Internet & American Life Project is adding fuel to the argument that young people are fast becoming the gurus of online reputation management, especially when it comes to social networking sites.

Image-conscious young adults rein in social networking – Business – – This is one of the things that is hardest to get through to some folks, and I’m not sure why. Nothing you post online is private, and that can’t be taken for granted. Whether it’s building your personal brand, looking for a job, or just blogging about life – always assume someone’s paying attention and that there will be consequences good or bad.