Nobody likes to hear negative feedback about their work, product or service. Many businesspeople fear that their social media profiles will be overrun by people posting complaints and competitors “flaming” their brand. But the beauty of social media interaction is that transparency and responsiveness rule the day.

Top 5 Social Media Myths Debunked | Social Media Examiner – For me, the screenshot of interaction on the American Airlines site is worth the price of admission. Building the community has so many benefits…

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