The more remarkable finding, however, was the percentage of Americans who use social networks and also check those social sites and services several times per day. This figure, which was 18% in 2009, grew to 30% in 2010.

Numerators And Denominators -Stats posted by @webby2001 to show that not only has usage of social media grown across the population, but the percentage of that growth that’s really really using it has grown, too. That’s closer to an exponential, hyperbolic kind of growth, something that’s too big and too fast to ignore. And, it’s too much to take for granted and to NOT get it right in strategy and planning.