As social media becomes more of a mainstream fixture, there’s not surprisingly growing discussion about success and how it can be measured. Within the business world, it’s all about the return on investment, or ROI.

How Do You Define Social Media Success? – Feels like this discussion goes with the Mini Cooper reflection photo I posted earlier. Part of “defining success” will involve setting goals and then metrics for what those goals will look like, balance of subjective and objective to make a difference in what we’re doing.