Andy’s Answers: Measuring the ROI of your social media programs | SmartBlog On Social Media

Link: Andy’s Answers: Measuring the ROI of your social media programs | SmartBlog On Social Media

SmartBlog has posted a video from Olivier Blanchard @thebrandbuilder on what it means to measure ROI, what it means to you, how to measure right things for your defined objective, and how to “look beyond digital” in what I think is a neglected aspect of social media.

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