Relevance Overrated

Lieutenant Steven Hauk: I understand you’re pretty funny as a dee-jay and, well, comedy is kind of a hobby of mine. Well, actually, it’s a little more than just a hobby, Reader’s Digest is considering publishing two of my jokes.
Adrian Cronauer: Really.
Lieutenant Steven Hauk: Yeah. And perhaps some night we could maybe get together and swap humorous stories, for fun.
Adrian Cronauer: Oh, why not? Maybe play a couple of Tennessee Ernie Ford records, that’d be a hoot.
Lieutenant Steven Hauk: That’s a joke, right?
Adrian Cronauer: Maybe.
Lieutenant Steven Hauk: I get it.
[Good Morning, Vietnam – imdb.com]

I think about conversations like this when I hear, "we’ve got to be relevant". It’s like, if I have to make an effort to  be relevant, I’m not. You can’t fake relevant, and you can’t make relevant – you either are, or you are not. If we’re not, find out why and drop the baggage. If we are, find out what that means and live it out the best we know how. Maybe instead of "relevance", which is probably misunderstood or at least mis-defined – maybe instead, we should work on being who we are. Authentic, real, with integrity, honesty, humility. Don’t work on being funny – again, if you’re not, you’re just not.

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